Challenge/Concern:
To create a "film" style commercial piece that would be edited into an already existing TV commercial. They wanted to replace (1) shot and add others. They wanted to do the project on film, but did not want to spend the "film" money's for the project. In addition, the timeframe was very short!
Impact:
The need was for a high level of expertise and management within a small timeframe and within a small budget! Without this, the new commercial could not be released to air on Television.
Solution/Product:
With a vast background in film, lighting and apparatus, filtrations, and unmentionable "tricks" over (25) years of production, Video Media created an exact match for their film commercial spot. The shot was "film" style and merged evenly and transparently into the already existing film commercial. It was so close to the original film spot, that the creative director believed that we shot on film, not video!
Benefit/Result:
The timeframe, "film" style request and budget were met! Consequently, the firm will be using Video Media Productions for all of their commercial and marketing needs for the Harrah's Hotels.
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