Challenge/Concern:
To create a believable video that would sell the organization and their products. It was to be an informational tape that would be used in conjunction with a TV infomercial. The new company was created because a well-known person left a reputable organization and decided to break out on his own. The objective was to expose and publicize his new company and position.
Impact:
If this were not successful, the client would not have succeeded in establishing himself as a start-up and the marketing illusion that his company was established and in place successfully. Set design, packaging and creative writing had to be considered.
Solution/Product:
Video Media researched the company and the products in order to allow us to create a production plan that would include all aspects of his vision.
We gave him a high quality product at the most cost-effective level of investment.
Benefit/Result:
The final video was successful! Studio set design, special lighting, and a Director "coached" audience, gave the video what it needed in order to be successful!
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